SweepX is a social platform that GiG has launched in the United States.

SweepX is a social platform that GiG has launched in the United States.

 GiG, which stands for Gaming Innovation Group, has just made an announcement on the launch of SweepX, a social sweepstakes casino platform solution that is aimed at the United States. Additionally, the company has entered into a partnership with Primero Games, which is a land-based sweepstake operator.
 G.G.  A SweepX
 Combined with the artificial intelligence-assisted content management system developed by GiG, SweepX provides dual-wallet support, store administration for redemptions and prize incentives, and more.

 Included in the featured technology of GiG is the company's real money igaming platform, which is already operational in the United States of America, Europe, and Latin America.  All of this is integrated with a specialised sweepstakes back office, an artificial intelligence-assisted gamification layer, and a library of material for sweepstake casinos.

 A new legally binding head of terms for a strategic relationship with Primero Games has been delivered in conjunction with the launch.  The agreement stipulates that GiG will be the driving force behind the operator's entry into the market for online social sweepstakes casinos.

 Primero Games is a company that was established in 2009 that caters to the gaming industry by developing casino software and equipment.  More than 50,000 sweepstakes machines are operated by the operator across the United States.  It also owns Storm Games, a content producer and retail operator in the United Kingdom.

 In order to fuel market expansion, GiG anticipates a solution.
 "SweepX is the result of our tireless pursuit of excellence for product innovation across the online sweepstake market," said Andrew Cochrane, chief business officer of GiG Platform & Sportsbook. "We have been working incredibly hard to make this happen."

 The strength that is inherent in our technology and services has enabled us to develop what we consider to be the leading platform, data, and AI-driven solutions that are available within the social gaming industry. These solutions will help power the growth of the market across the United States within the next few years. "We are an extremely experienced turnkey solutions provider."

 Additionally, Primero's Chief Executive Officer, Barry Rutherford, stated, "GiG's world-class platform will enable us to provide our players with an experience that is unparalleled and more content than ever before."  We have a superb positioning for the market in the United States of America as well as for igaming markets all over the world thanks to the combination of our one-of-a-kind player acquisition strategy and GiG's cutting-edge technology.

 GiG is really close to finishing the split.
 The announcement comes as GiG is getting closer and closer to finishing the company split that it had planned.  After GiG announced its first-quarter results earlier this month, chairman Petter Nylander stated that he is hopeful that the split would be finalised by the third quarter.

 GiG made the announcement that it would be separating the two businesses, GiG Media and Platform, and GiG Sportsbook, the previous year.  Although this has not yet taken place, GiG has spent the majority of the previous year getting ready for the relocation.  As a result, GiG has made the decision to disclose the first quarter along with the entire company in order to facilitate comparisons with the previous year.

 The overall revenue of the group increased by 27.5% to a record €36.2 million (£30.8 million/$39.2 million) in the first quarter.  The GiG Media and Platform contributed €28.0 million, while the Sportsbook contributed €8.3 million.