PRace, a new marketing agency for the business, has launched.

PRace, a new marketing agency for the business, has launched.

 Through the efforts of Nicholas Brown and Aiste Garneviciene, the PRace marketing firm has been officially established.
 PRace An ex-Square in the Air account director named Nicholas Brown and Aiste Garneviciene, who had previously served as the Chief Operating Officer of BetGames, established PRace.

 When the marketing agency first opens its doors, it will have a solid team of fifteen industry professionals.  The company is primarily concerned with data-driven lead generation and end-to-end sales, and it has offices in both London and Lithuania.

 The company conducted a soft launch in the year 2024 and has been working behind the scenes ever since. It currently has more than ten clients on its roster.

 For the past fifteen years, Brown has been employed in business-to-business (B2B) marketing, where he has led campaigns for companies such as Amelco, BetGames, Push Gaming, Evoplay, and Relax Gaming.

 Over the course of more than 15 years, Garneviciene has worked in the business-to-business (B2B) sector as a C-suite executive and has expertise scaling organisations.  Almost twelve years ago, she was the Chief Operating Officer of BetGames, and two years prior to that, she was the Chief Executive Officer of Betfamilia in Malta.

 In reference to the launch, Brown stated, "Having been in marketing since the early 2010s and having played a significant role in building the success of Square in the Air, I saw a clear opportunity to address a significant gap in the market alongside a fantastic friend and former client, Aiste Garneviciene."

 An approach to marketing that is more sophisticated, data-driven, and goes beyond standard services is exactly what the business-to-business gaming industry is looking for.  Brown continued by saying, "We are here to deliver exactly what every other B2B marketing agency already does outside of our industry, which is to use data-driven strategies to create demand, leads, and sales."

 The PRace begins
 PRace anticipated for its first year of operation a revenue of one million euros.

 "As one of the founding team members of BetGames in 2012, I know firsthand what it takes to truly build and scale a brand," said Aiste Garneviciene, who is also a co-founder of PRace.

 In addition to generating qualified leads and sales, establishing reputation and educating the market are extremely important.  PRace is the first agency that is able to give a plan that is tailored to each step which requires a different approach.  According to Garneviciene, "We are bringing a new point of view, profound industry expertise, and a tried-and-true methodology that has already served ten of the most prestigious clients."